IMAGE – META/FACEBOOK
Instagram is testing a new tool called Templates, which will allow users to replicate pre-existing video formats with their own images and clips on Reels.
The feature, which is currently only available to a small group of creators, mimics the nature of TikTok‘s Templates, which lets creators upload their own images into a preset format.
“We are always working on new ways to make Reels simpler to create. We are testing the ability for you to make a reel using an existing Template from another reel,” a Meta spokesperson confirmed in an email via TechCrunch.
Developer Alessandro Paluzzi saw an iteration of this feature in reverse-engineered versions of the app’s code in January, and influencer Josephine Hill tweeted about the feature in March.
The new feature appears to be an effort to encourage users to create videos directly in Instagram’s app, as opposed to uploading pre-made content from TikTok.