Spotify is testing a new way to amplify the listener playlists. With the rollout of ‘Featured Curators’, on the Homepage.
The feature will help listeners to discover music they love with a collection of playlists curated by select Spotify users and influencers.
The audio-streaming giant disclosed that the curators it has selected for the new feature include “music lovers with established followings and popular playlists” as well as users that are “telling unique stories through playlists and creating authentic connections with other users.”
“Our goal is always to make Spotify the number one destination for the best listening experience, and with this pilot, we’re giving listeners a new way to discover music from fellow fans who are as engaged as they are,” the company wrote in a blog post ‘ about the new test.
The feature will be available soon in select markets.