Entrepreneur and reality TV star Kim Kardashian has enlisted the help of four of the world’s top lingerie models to launch the latest Skims campaign
The Skims Icon campaign, launched on Monday, features four Victoria Secret legends—Alessandra Ambrosio, Candice Swanepoel, Heidi Klum, and Tyra Banks
“Kim Kardashian selected all four household names to star in the campaign showcasing the models’ strength, energy, and everlasting allure with imagery that reflects the group’s enduring legacies,” Skims said in a statement. “With this campaign, SKIMS salutes strong, powerful women, highlighting the high fashion collective’s prestige in shapewear pieces that make all women feel like icons.”
Skims was founded by Kim Kardashian and Los Angeles-based entrepreneur Jens Grede in 2019.